SOCIAL MEDIA MARKETING

Reach your audience in new ways through social media to build brand trust and loyalty.
  • Target influencers in your niche.
  • Increase word-of-mouth referrals.
  • Stay on top of conversations about your industry and company,

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support intoSEO efforts. Many people also perform searches at social media sites to find social media content. The articles from Search Engine Land below give some more background on all of this: